Are you struggling to manage Facebook ad campaigns for multiple clients with a restricting daily spending cap imposed by Meta? Or perhaps, you’re unable to acquire new customers for your brand due to spending limitations that prevent you from broadening your target audience?
Meta advertising is riddled with issues, most stemming from the same challenge: a daily spending limit that doesn’t allow advertisers to optimize and scale e-commerce campaigns for maximized conversions. Aside from spending limitations, Meta is notorious for imposing temporary and permanent restrictions that result in poor campaign performance and account accessibility issues.
Upgrading to Facebook agency accounts empowers digital marketers with a wealth of features and tools, providing them the resources required to maximize return on ad spend (ROAS) and sales. Read on to explore why a specialized Facebook agency ad account will transform your ad performance and progress.
Facebook Agency Accounts: The Freedom to Advertise
Meta restricts how much each advertising account can spend on its daily campaigns, resulting in minimal progress and poor performance. How will you optimize and scale your ad campaigns for greater lead generation and conversions if you are unable to spend effectively?
This is where a Facebook agency ad account empowers marketers with the freedom to advertise with tailored campaigns designed to achieve specific targets. If you’re unfamiliar with the process, it’s quite straightforward: you rent a specialized Facebook ad account from a reputable agency that enjoys a privileged relationship with Meta.
Meta offers well-known digital marketing agencies access to dedicated accounts with a higher daily spend and a variety of tools and resources that aren’t provided in regular ad accounts. Agencies allow their clients to take advantage of these resources with a flexible rental plan that aligns with their advertising budget.
You can always spend more through your regular ad account, but it will take years to achieve the daily spending potential you can unlock by simply upgrading to a Facebook agency ad account.
Let’s explore how businesses can scale e-commerce campaigns with Facebook agency accounts in more detail.
Align Spending with Key Targets
In most cases, businesses aim to spend higher but Meta restrictions render them unable to spend more than the specified account limit. This results in wasted campaigns and creative assets as the spending is insufficient to support detailed optimization. In order to optimize campaigns effectively, brands need to spend on creating multiple lookalike audiences, increasing campaign duration and engaging a broader audience with multiple placements.
With Facebook agency accounts, brands have the freedom to spend as much as they need to achieve their specific advertising targets. For instance, an ecommerce brand running a 3-day sale cannot effectively promote its discounts through a regular account that limits ad visibility and audience drastically.
In contrast, a specialized Facebook agency account will supercharge the performance of this ad campaign, driving scores of existing and new customers to the website. By allowing brands to spend as much as required to achieve targets, these dedicated accounts support higher conversions.
Increase your Audience Reach & Conversion Potential
Reaching a broader audience is instrumental to generate maximum leads and secure higher conversions. A regular Facebook advertising account doesn’t allow marketers to spend enough to target a broad audience – restricting the campaign’s visibility potential drastically.
Facebook agency accounts allow advertisers to overcome ad spend limitations and increase their audience reach to unlock a significantly higher click-through-rate (CTR) and conversion rate. Displaying your ad campaigns to a broader audience increases the potential of user engagement, lead generation and conversions, driving more traffic to your website.
However, if your audience reach is drastically curtailed before you publish the campaign, the potential for website traffic and sales is bound to be minimal. It’s common for most small business owners to invest in Facebook agency accounts instead of pouring more funds into their regular ad accounts. Think of an agency account as a digital marketing investment that allows you to unlock the ease of scalability and a maximized conversion potential.
Specialized Resources & Tools
Businesses that upgrade to Facebook agency accounts enjoy limitless success in a facilitative social media advertising environment free of spending limitations and ad restrictions. Facebook agency accounts are designed to support the ease of scalability, offering a cutting-edge advertising toolkit with a wealth of resources and tools to upgrade the advertising experience.
These accounts have an extensive advertising and payment history, setting the stage for a well-optimized dashboard with higher spending limits and access to innovative tools. Marketers can access innumerable resources and tools that make it easier to craft impactful campaigns, secure advantageous ad placements, and manage campaign performance effectively.
Advertisers can achieve their true creative potential by utilizing incredible video ads and image ad features to captivate their target audience and boost conversion potential exponentially. However, advertisers using these accounts must ensure the utmost compliance with Meta’s advertising guidelines and policies to avoid restrictions.
Reliable Support & Professional Guidance
Are you a small business owner managing your own social media campaigns due to lack of funds for a dedicated marketing team? With a Facebook agency ad account, you won’t need a team because the dashboard will streamline your advertising needs and improve campaign performance dramatically.
Agencies that provide Facebook agency ad accounts offer 24/7 support and guidance to overcome restrictions and ensure robust campaign engagement. If you encounter challenges like temporary restrictions, bans or your account gets blocked, you won’t have to worry about compromised campaign performance.
The agency’s representatives will resolve your issues immediately to ensure your campaigns aren’t disturbed – not even for a few hours! You can also take advantage of the expertise of the agency’s in-house marketing team, consulting their experts for advice on compliance with Meta’s rules or tips to improve performance.
Final Thoughts
If you’re constantly pouring funds into your regular ad account and witnessing no improvements in ad performance, it’s time to upgrade to a dedicated Facebook agency ad account. Unlock access to a 1000-data point AI-powered algorithm designed to boost ad visibility and engagement. With Facebook agency accounts, advertisers can eliminate restrictions and achieve their true creative potential with a variety of specialized tools.
Upgrade to a Facebook agency account today and supercharge your campaign performance to generate more conversions and sales!
