Salesmen are often misunderstood as aggressive professionals pushing their pitch to the point of mis-spelling and overselling to achieve their targets. Contrarily, a good salesman drops seeds without expecting to eat the fruit of the mature tree. The wider the spectrum, the more the outreach and visibility. When they market before selling the product or service, a sales team is weaving the fabric for future sales prospecting and lead conversions. They need not be the typical ambitious individuals characterized as go-getters.
Assertive individuals are normally considered meek as they are more calm and composed. They assess the situation, have clarity of their pitch, and use their persuasive skills to handle disagreements and turn them around to match the perspective. Clients find it more purposeful and fulfilling to deal with salesmen who take the time to listen and then pitch to them in a thought-provoking manner. For instance, if a client has concerns about a feature of a product, then the salesperson understands their POV before resting their inhibitions. They give assurances by sharing feedback compilations, industry reports, and other necessary information so that the prospect can make an informed decision. Such a pitch usually converts to a sale in the near future. You can go through the following effective lead conversion strategies to take the sales graph up:
· Follow Up
After initial cold calling and meeting the prospects, once you have delivered the pitch, give some time for them to review. After 2-3 days follow up with an email and call to see if they have any further queries that you will be happy to answer. Offer a free onsite demo of the product if it entails and is a plausible option. Let them go through your testimonial and feedback book so that they can go through the reviews of your past and current customers.
· Good Content Creates Visibility
When you explore social media content marketing, don’t restrict to a single format. Create vlogs, advert videos, flyers, workshops, and blogs, so that your product reaches out effectively to more people. Select the demographics of your content reach in your marketing campaigns based on the use cases of the product or service. For instance, if your product is life insurance, it is pointless to reach out to people who are retired as people tend to insure their life in the accumulation phase and not the retirement phase of their life.
· Call To Action
People whom you meet are busy and may forget to take action within a stipulated period to take advantage of any offer that was given to them. For instance, if you pitch and forget to tell your client that a 20% promotional code can be applied if they buy the product within the next 48 hours, it will not be considered good salesmanship.
Conclusion:
Conversion of leads is important as without that your client acquisition cost will rise. There are other strategies that may work for you. It is important to carry out A/B testing to see the best possible fit and improvise the same.